Recruitment campaign

 Agency: M&C Saatchi

No ordinary recruitment campaign. No ordinary potential applicants.


These adverts ran as banners on sites like The Economist and There were no obvious contact details, so people had to read to read on to find out who they were for. This was a self-selecting exercise in patience – exactly the skills required for the vacant FCO roles.


This bold strategy to find exactly the right candidates even extended to targeting specific buildings in London with bespoke advertisements.