Multichannel national campaigns

Agency: M&C Saatchi

NatWest had plenty of online banking customers, but not enough were using the mobile banking app. So we created a multichannel campaign, all about how using the ever-helpful app makes you feel.

Press and online

‘Tap Tap Swipe’ – the difference between online and mobile banking? Ease of use. Just, tap, tap, swipe and pay a bill, or check your balance.

TV, Press and online

‘My Mum’s Magic’ A young girl marvels at her mother’s superhuman ability to produce cash from an ATM without her card.

NatWest Tap Tap Swipe



TV and online

’07:15 to Paddington’ – Every Friday, the busiest NatWest ‘branch’ was the 07:15 train to Paddington, as all the passengers are on the app.