Experiential Interactive Kinect Experience

Agency: LIDA

iShares wanted to make a real statement at their trade shows and online, showcasing how accurately their products track and react to the markets.


We created an index tracking game, with the new Microsoft Kinect interface. Players use their gestures to ‘fly’ a ball down the ever-changing market index, scoring points for keeping it on track for as long as possible.


The game was a huge success, appearing at shows across the world and collecting several awards along the way.